Jordan Frank Talks on Blogs and Wikis at Burton Group Catalyst Conference

I spoke yesterday, June 14, at Burton Group's Catalyst customer confence. The topic, Blogs and Wikis: Enterprise Examples, Real Results, was included in the Collaboration and Content track which is part of their newly announced practice in this domain. I started by defining the blog and wiki terms and then reviewed 5 Traction customer case study examples and a discussion of the qualitative and quantitative outcomes. The examples included non-profit, defense, pharmaceutical and finance organizations.

続きを読む